32:13~ So I had this idea that I wanted to plant a million trees for one of my videos. And so, you know, like we do, we start just seeing if it's actually feasible. We did a bunch of research. We called a bunch of companies and we came to the conclusion that I was stupid and it's not possible. A million trees is way too many trees to plant.
32:36~ So then I did something that's typical for me when something's not possible. I somehow make more impossible. And I'm like, oh, I'm about to hit 20 million subscribers. I want to plant 20 million trees. And everyone's like, does your brain not work? And I'm like, Nope, I want to plant 20 million trees.
32:50 ~ So then I just threw out a tweet and I was like to celebrate 20 million subscribers. I want to plant 20 million trees if anyone wants to help reach out. And that's kind of where this ball started rolling. I ended up connecting with Mark Rober.
【マーク・ローバ―】- I am a former NASA and Apple mechanical engineer turned YouTuber.
- 私は元NASAとAppleの機械エンジニアで、YouTuberに転身しました。
33:10~ 【MrBeast】- Obviously, unlike me, he's a NASA scientist and engineer. He's done lots of cool stuff and he's a lot older and wiser. And so he was able to help me iron out the details.
【マークさん】 - I was still working at Apple. He called me up and I know exactly where I was. I walked outside of the building and we were pacing back and forth being like, is this something we could do, is this possible? You know, more and more people started liking it and retweeting it.
34:39~ - Literally that dollar will go towards planting one tree somewhere across the globe. Ultimately our goal was to plant trees on all the continents, except for Antarctica. Arbor Day will work with local partners all across the globe, their message is plant the right tree at the right place at the right time. It's like doing this responsibly so it actually matters and makes a difference.
- So then we started tinkering with the name, we eventually ended up on Team Trees, $1 equals one tree. Team Trees was also different than what I normally do because the point wasn't really a video. The point was literally to plant 20 million trees.
- We actually didn't create a ton of content around Team Trees. He was like, this is something that I truly care about. I think we can do it. It's going to take a lot of work. But if we're able to raise $20 million to plant 20 million trees, like that is life-changing on so many ways.
- I think the biggest thing we wanted to prove is that the internet isn't just all talk. Like if we really put our minds together and try to make a positive change, like we can actually do it.
- And then once I decided that the next problem was, how do we raise $20 million to plant the 20 million trees? - So the goal was to plant 20 million trees by 2020, in other words, to raise $20 million. But that meant we had like two months to do it, which is bonkers.
36:16~ But by making such an audacious goal and just saying like the only way this happens, you guys, is if we all band together and just really selling that vision.
- They started reaching out to these YouTubers and I was expecting them not to care. I was expecting them to be like, yeah, yeah, I don't care about your stupid tree thing. Like I got my own stuff, I'm busy. But that wasn't the response. Almost every single YouTuber I message was like actually excited. And I was shocked. They were like, yes, like I want to be involved. This is a good cause. And like a lot of them seemed like genuinely interested in helping. And so as we started reaching out to creators, we kept seeing the same enthusiasm. We slowly just built a large group of influencers.
- Oh, hi Mark. - Hey Zach. - We've got a dollar for you. Oh, okay. - So you're gonna take the dollar, put it in some dirt and then pull you get a tree. - I'm so excited. - I genuinely was just shocked by just how much these creators cared. Literally hundreds of creators made videos on their channels to raise money, to plant trees, - 20 million trees, I am so in.
- Proud members of Team Trees, filming a music video. - I would plant at least a couple of trees. - The reason I'm most excited about this is it feels like the end of Power Rangers when they would all assemble into the big thing and fight stuff together and do good. - We will be planting 20 million trees.
- Team Trees was launched on October 25th, 2019. - And we put them in the hole. - We either thought it would just absolutely crash and burn and it would just be an absolute disaster or we would hit our goal. And it would be like a big success. - Only 19,999,980 more trees, let's go. Once we put it out there, the world kind of just like took it and just blew it up.
Look at all these people we're easily going to hit 20 million. One of the fun things about Team Trees is we actually had a leaderboard. So you could see that the top donators. And so it started off at like 10,000 and then it got up to a hundred grand, which is insane. A hundred thousand dollars donated is a hundred thousand trees planted.
38:19~ Elon Musk donated a million dollars. I think we ended with the top donation being like $1,000,001 just to be at the top. - It's definitely not true that this campaign happened because all these corporations stepped in the median donation was something like $4. This was tooth fairy money. This was sixth grade bake sale money.
38:39~ And the real power here is that kid who's now part of Team Trees who donated $2. They also are much more likely to turn off the light when they leave the room. Or if they see their friend putting trash on the ground or not recycling, it's like, yo, like I'm on Team Trees, all right.
- It only took a month to hit the goal, a 20 million.
- 2,000万人という目標を達成するのに1カ月しかかかりませんでした。
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
★さらにもう1つ、マークさんによる素晴らしい説明:
39:30~- Jimmy is an inspiration, not just to fellow creators on the platform, but people who watch his videos that show that, you know, you can be a force for good in the world and you don't have to have all these super powers. You could just be like a dude with his buddies, having fun and doing cool stuff that makes people happy.