Setting the Standards for Retail Design since 1961.
The Retail Design Institute promotes the advancement and collaborative practice of creating selling environments. We are the retail industry’s creative professionals and we were founded to be a collaborative community where ideas, knowledge and passion would be shared at a local level and enable its members to fulfill the fast-paced planning and design needs of retail. Today, our membership includes graphic designers, lighting designers, interior designs, store planners, visual merchandisers, resource designers, brand strategists, educators, trade partners, editors and publishers, and students.
We have active Chapters in Atlanta, New England Charlotte, Southern California, New York, Ohio, Pacific Northwest, St. Louis, Sao Paulo, Spain, Minneapolis, Northern California and Toronto. Institute meetings are attended by more than 4,000 members and non-members a year. We are in the process of reactivating and launching new chapters in Dallas and Florida.
We are the retail industry's creative professionals. We were founded in 1961 to be a collaborative community where ideas, knowledge and passion would be shared at a local level and enable our members to fulfill the fast-paced planning and design needs of retail. Today, our membership includes architects, graphic designers, lighting designers, interior designers, store planners, visual merchandisers, resource designers, brand strategists, educators, trade partners, trade media and students of design.
また、興味深いことに、”Treat”（トリート）が最優秀賞に選ばれた上述の最新の店舗デザインの国際コンペティション（51th International Design Award）、冒頭のスクリーンショットのページは、いかにも業界向けと言いますか、業界団体ならではの情報が掲載されおり、以下のような感じになってます：
いかにも業界向けな写真や…
図面など
肝心のこの小売店舗の特徴の紹介や、評価ポイントなどについても、以下のとおり：
Customers can shop travel essentials, schedule health services like travel anxiety care, or book wellness rooms for yoga, fitness, or meditation. This physical retail experience is connected to the Treat app where members have access to 24/7 medical care, their health passport, travel/health/wellness resources and blogs, and an online retail experience.
The Design Well Spent team’s challenge for developing the new Treat concept was figuring out the best way to combine retail space with treatment/wellness rooms – all in a very tight space – and with scalability in mind. The material palette is layered, textured and warm with the use of tiles, plaster-look wallcoverings, fabrics, and colors like rose beige, brown, and bronze – a beacon of warmth in contrast to surrounding retail. A menu of services placed front-and-center lets customers know at-a-glance what the store is about. Interactive digital screens make check in easy. Sound, scent and lighting also play a role in achieving a calming, multi-sensory experience that makes patrons forget they’re at the airport.
Design Well Spentチームが新しいTreatのコンセプトを開発する際に挑戦したのは、非常に狭いスペースで、小売スペースとトリートメント/ウェルネスルームを組み合わせる最善の方法を考え、拡張性を念頭に置いたことでした。 タイル、漆喰調の壁紙、ファブリック、ローズベージュ、ブラウン、ブロンズなどのカラーを使用し、重層的で質感のある温かみのある素材パレットは、周囲の店舗と対照的に温かみのある光を放ちます。サービスメニューを前面に配置し、お店の内容が一目でわかるようにしました。また、チェックインが簡単にできるよう、インタラクティブなデジタルスクリーンを設置しています。音、香り、照明も、空港にいることを忘れてしまうような、落ち着きのある多感覚的な体験を実現するために一役買っています。
Judges applauded the warm color/materials palette and cohesive fixture design as key to creating a customer experience that is both relaxing and healing. They noted the consistent concept execution from front of house to back of house.
